Week Two

Session One

During class there was a focus on critique and ideation. For homework we had to do at least 5 thumbnails to bring to class to get critiqued. The one we chose to show was:

The feedback we got for it was that while it was humorous it didn't really have much to do with a community get together, so we needed to make sure to show some form of community so that people aren't confused by it.

Moodboards - Tim critique: Style looks good, though some of the textures and themes make it look very dark and dystopian. Focus on more lighthearted themes to make it fun and intriguing.

After getting critiqued on the mood boards we moved on to a big brainstorm/discussion of words that related to our themes. For this we spilt up into the two groups- neighbours and beach clean up- so that we could be focused on just our theme. We brainstormed words to do with the subject, audience, themes/symbols/intangibles, tangibles and styles. 

From there we had continue to make more fast thumbnails that incorporated these words, to make heaps quick ideas. 

Session Two

In this session we focused on critique of our ideas so far, distilling our concept into a few words, creating a call to action, created more thumbnails, and discussed our style approach. 

Play with puns? 

"This situation is dead serious"

"Being alone in an emergency is dead scary"

"Don't be a stiff, get to know your neighbours"

"Your neighbours are dying to meet you"

"Meeting your neighbours is a no-brainer"

Call to action: 

"Love thy neighbour"

"Prepare for the worst"

"Be prepared"

"Get prepared"

"Better together"

"Anything could happen"

"Anything could happen" - while our theme is zombie apocalypse, we're really preparing the neighbourhood for any kind of emergency. 

"Get prepared" - probably strongest call to action